Case Study - Our Outdoor Ad Campaigns Generate Perfect Results for ACER
ACER is counted among the leading makers of laptops and accessories. They are among our clients who have approached us time and again for their outdoor advertising campaigns. Thanks to our reliable and ethical approach, they have always preferred us in the ad industry. Here, we highlight two such instances where they leveraged our outdoor ad campaign solutions.
The First Engagement – Campaign for Onam Offers
The Problem
The first was when they wanted an out-of-the-box idea to promote their Onam offers. We were approached with the requirement of making their offers known to the people in general. They were rolling out a seasonal offer and the message had to reach the audience quickly and make an impact in an environment where several other competitors too were making great offers
The Approach
We had extensive discussions with the company’s marketing team and came up with the right message that would strike a chord with the potential customers. We then replicated the messages using highly creative and attractive imagery that would be put up as hoardings. Top locations were chosen and their presence was made highly visible.
The Result
Customers started pouring into their stores to avail discounts. Products were being sold in huge numbers both online and offline. The messaging had made the right impact and their sales number stood as evidence of the fact.
The Second Engagement – Outdoor Ad Campaign in the Hoarding-less Era
The Problem
Hoardings were no longer being allowed, owing to the new regulations that banned them. The biggest weapon in the outdoor ad arsenal of ACER was all of a sudden unavailable. Happy with our previous engagement, the company came to us for a creative way of showcasing their new offering – ACER Predator and we immediately got to work.
The Approach
In the absence of the hoarding option, we had to come up with an idea that would spread the message about the product throughout Bengaluru. What struck us at that point were the luxury local Volvo buses. The vehicles were well maintained providing a great background for the outdoor ad campaign, plus our ads would now be mobile. Thanks to our contacts, we quickly made this happen. Creative banners were with hues of green were created and a huge number of buses were covered within no time.
The Result
What followed was a good sales uptick as is the case with the campaigns that we run. The client was happy and has since gotten in touch with us for myriad outdoor advertising campaigns. Spectrum has been happy to oblige every time.
